Farmers Market Study

Portland Farmers Markets Grow a Healthy Community and Economy

Farmers markets are a key ingredient in Portland’s renowned food culture. Enthusiasm for fresh and local food has sparked the growth of Portland farmers markets from one small market in 1991 to 14 markets and $11.2 million in sales for the 2007 market season. A recent report, Growing Portland’s Farmers Markets/Direct-Market Economic Analysis, details a $17 million regional economic impact and estimates that farmers markets account for three percent of annual countywide consumer purchases of fruit and vegetables.

The report is an in-depth study of current market conditions, including supply and demand. It examines characteristics of successful markets, identifies underserved areas, analyzes the markets’ economic impact, and offers recommendations for an expanded City role in fostering market growth. All Portland market managers, over 50 local farmers, and peer communities were consulted.

Reports

Portland Farmers Markets/Direct Market Economic Analysis

Executive Summary

Supporting Reports

Producer Interview Summary Market Manager Interview Summary Characteristics of Successful Markets Market Demand Potential Economic Impact Expansion Prospects Peer Communities Potential Public Role Five Market Profiles

Site Evaluation Tool

Maps

Market Locations Map

Market Influence Map