A. Purpose. Sign adjustments are intended to allow flexibility to the
sign regulations while still fulfilling the purpose of the regulations. The
specific approval criteria allow signs that enhance the overall character of an
area or allow for mitigation of unusual site conditions.
B. Procedures. The adjustment procedures stated in Chapter 33.805,
Adjustments, apply to sign adjustments. However, the approval criteria of this
section are used, rather than of those of Chapter 33.805 of the Zoning Code.
C. Approval criteria. Sign adjustments will be approved if the
review body finds that the applicant has shown that the criteria of Paragraph
C.1. or 2, below are met.
1. Area enhancement. The applicant must meet criteria C.1.a. and b.
and either C.1.c. or d.
a. The adjustment for the proposed sign will not significantly
increase or lead to street level sign clutter, to signs adversely dominating
the visual image of the area, or to a sign that will be inconsistent with
the objectives of a specific plan district or design district;
b. The sign will not create a traffic or safety hazard; and
c. The adjustment will allow a unique sign of exceptional design
or style that will enhance the area or that will be a visible landmark;
d. The adjustment will allow a sign that is more consistent with
the architecture and development of the site.
2. Site difficulties. If there are unusual site factors that
preclude an allowed sign from being visible to the street immediately in front
of the site, an adjustment will be granted to achieve the visibility standards
of Subparagraph d below. This adjustment is not intended to be used to make
signs visible to other streets and rights of ways or to freeways. Site
difficulties may include the sign face being blocked due to topography of the
site, existing development or landscaping on the site, or from abutting
development or landscaping. This set of adjustment criteria is generally
intended for freestanding and projecting signs and allows greater flexibility
in placement of the sign. The adjustment will be approved if all of the
following criteria are found to be met:
a. There is no reasonable place on the site for an allowed sign
without an adjustment to achieve the visibility standards of Subparagraph d
b. If the proposed sign extends into the right-of-way, the sign
will not create a traffic or safety hazard;
c. Of potential adjustments to meet the visibility standard of
Subparagraph d., the request is the most consistent with the surrounding
development and sign patterns; and
d. The adjustment is the minimum needed for a sign to meet the
following visibility standards:
Posted Road Speed
Visibility To Travel Lanes On
Street In Front Of The
35 mph or less
55 mph or more